Malta FA’s website traffic rises significantly

The popularity of the Malta Football Association’s official website, www.mfa.com.mt, is on the rise!Viewership statistics for the first three months of 2017 show a significant increase in traffic towards our website compared to the first quarter of the previous year, peaking to an all-time high during March. The total number of page views on www.mfa.com.mt have risen by 45.6 per cent in the first three months of 2017 compared with the same period in 2016. Total number of visits, new browsers and returning visitors have also risen by more than 40 per cent vis-a-vis the previous year. In March alone, the total number of page views were up by more than 25 per cent from the previous month and 56 per cent compared to March of last year. This improvement is the result of a concerted effort by the Malta FA Communications and Marketing Departments, together with all the other sections, to reach out to all our stakeholders by boosting the Association’s online presence. Regular features, league round-ups, video interviews and other stories on Maltese football together with live updates from all matches of the senior competitions organised by the Malta FA have surely helped to lure more viewers to our website. Visits to the MFA website reached a peak in the March 14-16 period when Malta coach Pietro Ghedin and U-21 national coach Silvio Vella named their squads for the World Cup qualifier against Slovakia and the Euro U-21 qualifier away to Belgium respectively. The story on the creation of the Malta B squad was one of the most read on www.mfa.com.mt during March. The MFA website’s progress complements the increasing popularity of our official Facebook page, Malta Football Association - 1900, which now boasts more than 20,500 likes. The Malta FA is working to further strengthen its web operation with the imminent launch of a new social networking platform aimed at football fans – www.takeaseat.org.mt, which is currently in testing phase. “We want to thank all the stakeholders in Maltese football, the clubs, players, fans and all our sponsors and commercial partners, for supporting our work,” the Malta FA said. “We are delighted to see that our efforts to reach out to more football enthusiasts through our digital channels are paying off. “This encouraging response will further increase our motivation to maintain this positive trend.”